A partner client had a pet book with skin disorder claims running at 16% and a vet line call advisory service that had 33% of calls relating to skin disorders.
For animals with existing skin complaints, a pet ointment and shampoo speed up recovery times and alleviate the symptoms of a wide range of skin problems.
The ointment is prescribed as something to try before veterinary treatment.
|Achieving the objective|
|Skin disorder enquiries and claims reduced.|
|Ointment and shampoo sales generate non-risk income and are a customer value add.|
|Product cost is 25% lower than RRP.|